In studies of global business leaders and CEOs, “creativity” routinely shows up as one of the top qualities for effective leaders. But you don’t even have to read the studies to know that people value creativity in business. We talk about emulating the Steve Jobs’s of the world, the new technology innovators, those who come up with clever solutions or new products that transform entire markets and industries. In fact, CEOs have been making speeches proclaiming a “fresh commitment to creativity” and urging an entrepreneurial approach to business for decades.
So why are the results so consistently disappointing? What’s holding back creativity in business?
Are we just not that creative?