Your team has been tasked to solve a tough problem or to come up with a breakthrough idea or new opportunity. How will you attack the challenge? What’s your go-to creative tool?
In many team collaboration scenarios, the instinct is to get everyone together for a big, freewheeling brainstorming session and see what comes out of it. That is one way to go. But it’s not necessarily the best way. And on its own, it’s not likely to get you to the boundary-pushing ideas and solutions you need.
Why Doesn’t Brainstorming Work?
When leaders look at team collaboration as a way to spark creativity, brainstorming is often one of the first things they’ll think of. The members of the project team will gather around a conference table, set a timer and spout their first thoughts about a topic while some poor soul diligently takes notes. The whole point of the exercise, they’re led to believe, is quantity of ideas, not quality.
Eventually the timer goes off. People stand up, pat themselves on the back, congratulate each other on their creative thinking, and then file out of the room.
And then what happens?