Whenever a disruptive business story breaks—like Amazon’s purchase of Whole Foods—the innovation mandates follow. The message: If you don’t start rethinking your game and, in some cases, even reinventing your mission, you could be the next cautionary tale, the “slow giant that failed to innovate.”
As companies focus more intently on innovation, whether it’s the big, transformational kind or smaller, incremental improvements and pivots, we’re also seeing a growing trend in recognizing the value of diversity in the innovation process. McKesson, for example, proclaimed in their 2016 Diversity & Inclusion Report, “We believe a diverse workforce is a fundamental building block for creativity and innovation.” And Apple CEO Tim Cook has said, “I think the most diverse group will produce the best product, I firmly believe that.”
But clearly it’s not as simple as all that. If it was, we’d be seeing a lot more innovative output.