In just over 40 days, the Olympic cauldron will be lit, signaling the beginning of the Rio 2016 Games. And just like in years past, the torch carrying that flame will have made quite a journey to get there.
Four years ago, the torch travelled 8,000-plus miles across 1,000 towns over the course of 70 days to arrive in London to kick off the London 2012 Games. And as a Worldwide Partner of the London Games, Coca-Cola Great Britain was there every step of the way, hosting 61 free evening events up and down the country, four city celebrations, a Torch Relay finale bash with an audience of 80,000, and a wide range of sponsorship activities to bring the magic of London 2012 to every corner of the UK.
Talk about an Olympic feat.