ASTD 2012: 5 Reasons to Stop By Booth 711

The ASTD 2012 International Conference and Expo is around the corner, and we’re gearing up for a great show in Denver.

Here are just a few of the things you’ll be able to do when you stop by the Herrmann International booth, #711, in the Expo Hall this year:

  1. Pick up a free USB drive pre-stocked with Whole Brain® resources.
  2. Spend focused time with Herrmann International representatives to discuss your business priorities and goals.
  3. Experience sample modules from the award-winning simulation, The Thinking Accelerator®.
  4. View quick learning videos on various management topics.
  5. Play “Kinect Adventures” and get the opportunity to win a free Kinect peripheral for XBOX 360!

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Will We See You In Orlando?

If you’re headed to Orlando for the 2011 ASTD International Conference & Exposition, we hope you’ll add us to your “to-do” list!

Stop by Booth #722 in the Expo Hall to learn about:

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Whole Brain® Thinking In Action: Contest Winners!


We asked and you delivered.

Thanks to everyone who participated in our recent blog contest about the organizing principle of the brain and contributed to the list of ways Whole Brain® Thinking can be applied.

The list keeps growing, and even though the contest has ended, we hope you’ll continue to come back to the post and add your thoughts and ideas about how you’re driving the Whole Brain® Advantage and how that’s fueling success in your work and personal life.

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The Organizing Principle of the Brain (And Our Latest Blog Contest!)


Ned Herrmann, founder of Herrmann International, wrote that the Whole Brain® Model is a metaphor for an organizing principle of how the brain works.

Wikipedia defines an organizing principle as “a core assumption from which everything else by proximity can derive a classification or a value. It is like a central reference point that allows all other objects to be located.”

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Putting the ‘Fun’ into Functional


It is rare that anyone pushes back on having some fun, unless it feels like we are doing something “too serious.” Fun is, in fact, one of the most effective ways to engage, learn and gain compliance.

Perhaps you have seen the video on YouTube that shows the piano stairs in Sweden, designed to get people to take the stairs rather than the escalator for improved health reasons. Before they know it, subway riders have actually enjoyed their climb up the stairs.

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The Trends We’re Watching in 2010: How Will They Impact You?


From leadership strength to innovation, virtual teams to social learning, faster on-boarding to better measurement, business leaders and learning professionals have a full plate in 2010.

We’ve distilled down the trends and focus areas organizations are talking about into our list of Top 10 for 2010, including the Whole Brain® implications for each of these trend areas.

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The Whole Brain Business Book 2nd Edition

Read the first two chapters and order your copy today!