The pressure’s building. It’s a consumer-driven world, and staying relevant means keeping pace with an ever-intensifying rate of change.
With so much data available now, new competitors are popping up all over, ready to fill the void if you can’t keep up. The race is on to get there first, to get that new product out there or to innovate your process so you can meet demand and stake your claim on the market.
There are some obvious advantages to being first to market with a new product or innovation. But in the rush to be first on the scene, with the analysis done and the case made, it can be pretty tempting to ignore potential user issues or alternative ideas, or to downplay latent quality issues or opportunities for improvements.