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In Preparing for the Olympics, Coca-Cola Exercises its Brainpower

Seventy days, 8,000-plus miles, 1,000 towns, and one momentous flame.

Preparing for what was dubbed the “logistical minefield” of the 2012 Olympic Torch Relay wasn’t so much a physical test as a mental one for the organizers and sponsors of the London Games.

As a Worldwide Partner, Coca-Cola knew it would need to unleash its full brainpower to execute with flawless communication, stay agile in the face of enormous complexity, and generate world-class teamwork from a diverse group of people who, for the most part, had never worked together before.

We recently spoke with David Barker, Strategic HR Business Partner for Coca-Cola’s London 2012 Olympic & Paralympic Games project teams, about the company’s decision to bring in the Whole Brain® methodology, training and tools to help prepare its Olympic teams for success.

As we discovered, while the Games would soon become a part of history, the framework and collaborative benefits of Whole Brain® Thinking were just getting started as a foundation for the culture going forward at Coca-Cola Great Britain.

Download the full story here for a glimpse behind the scenes of Coca-Cola’s innovative approach to preparing for the 2012 Summer Olympics.

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Tags: Learning, Training and Development, Training, Teams, Learning and Development, Whole Brain Thinking

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