Guest Post

Recent Posts

How to Win With Customers: Leverage Cognitive Diversity as a Competitive Advantage

/

This article is a guest post from Susanne Duke the founder of MARNI&Co., a consultancy that helps small and medium-sized companies sell and market like big brands.

Cognitive diversity is the inclusion of not only people with different ways of thinking but backgrounds, skills, strengths, and opinions. Teams that come together from differing departments encourage collaboration and innovation, creating a competitive advantage with customers.

Read More

The Opportunity of Disruption: Post-Pandemic Inclusion

/

This article is a guest post from our partners Dr. Jay Chopra, of Making Shift Happen, and Damian Costello, of Decode Innovation. View their blog series here.

The tumultuous period that we are currently going through not only threatens the survival of businesses from a fiscal perspective, but also threatens the formation of inclusive work cultures that provide the conditions necessary for optimal individual and team performance. It may seem like a million years ago at this point, but pre-COVID-19, many businesses were already struggling to form inclusive work cultures, and managers were challenged to create inclusive teams.

Read More

Managing the Threat of Business Disruption

/

This article is a guest post from our partners Dr. Jay Chopra, of Making Shift Happen, and Damian Costello, of Decode Innovation. View their blog series here.

Are your past successes making you more susceptible to being disrupted? Does your position in the market make you a more attractive target to disrupt? Has COVID-19 given your potential disruptors time to find new ways of undermining you?

COVID-19 has caused havoc to all businesses, but that does not make it a disruption. If your business is prepared to remain resilient during a period of disruption—in hindsight, the disruptive phase may be viewed as simply an interruption.

Read More

Entrepreneurial Thinking and Teaching with Your Whole Brain®

/

This article is a guest post from Ashley Blackburn, Director of Programs at Uncharted Learning.

Do you know what your brain “looks” like?

I didn’t, until about 3 months ago when I completed a Whole Brain® Thinking assessment (called the HBDI®) and participated in a debrief workshop as a professional development event led by our friends at Miami University’s John W. Altman Institute for Entrepreneurship. Through this experience, I gained exciting new insight into my own thinking and that of everyone around me - students I’ve taught, colleagues I’ve worked with on teams, supervisors I’ve reported to, even my personal connections.

Read More

The Definition of Disruption: Turning Market Disruption into New Market Dominance

/

This article is a guest post from our partners Dr. Jay Chopra, of Making Shift Happen, and Damian Costello, of Decode Innovation

One of the most unique things about the current COVID-19 crisis is just how universal it is. No event in history has affected every single country in the same way and at the same time. It is safe to assume even at this early stage, that an event of this magnitude could send the shock waves of disruption through every sector, every business and every product line that is trading today. 

The big lesson from the current crisis is that some countries have managed this disruption better than others.

Read More

Search

Tags

see all

The Whole Brain Business Book 2nd Edition

Read the first two chapters and order your copy today!