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David Szen

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How to Build a High-Performing Multigenerational Sales Team


This is a guest post by David Szen. David is an HBDI® Certified Practitioner specializing in sales training design, leadership development and coaching performance management. As a Principal Consultant at Symmetrics Group, David designs and delivers custom training programs for sales leaders and professionals. His book, The Multigenerational Sales Team, co-authored with Symmetrics Group’s founder and managing partner Warren Shiver, focuses on the increasing need for sales organizations to more effectively leverage talent from generational groups who think, sell and buy in vastly different ways.

According to estimates by the US Department of Labor, in less than ten years, Millennials will represent almost 75% of the workforce. But the multigenerational salesforce is already here, and businesses are struggling with how to develop a cohesive, collaborative team that not only manages through that diversity but thrives on it.

We heard about these challenges as we talked to business leaders while we were writing our new book, The Multigenerational Sales Team. Some of the key questions we explored were: How can generations with different perspectives find ways to successfully work together? And how do you recruit, train and deploy different generations of salespeople to build an effective sales team?

They’re issues that every sales leader needs to get a handle on for their organizations to remain competitive in an increasingly competitive selling environment, one where generational differences can have far-reaching impact.

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