This guest post is by Andy Palmer of Making Business Matter (MBM). MBM is a training provider to companies that supply the big 4 UK supermarkets: Tesco, Asda, Morrisons and Sainsbury’s. Andy is an HBDI® Certified Practitioner.
The UK grocery industry is tough. Companies are made and broken each day by the deals that are won and lost with the buyers. But our clients have discovered a key strategy for achieving a win-win: knowing their thinking preferences and understanding the thinking preferences of those they’re negotiating with.
A Whole Brain® approach to negotiation can be extremely useful in helping you get the deal that you want. Follow these 9 Whole Brain® Negotiation Tips to build your confidence, become a more effective negotiator and win more frequently.